![]() ^ "RTL und Gruner + Jahr bündeln Vermarktung"."Digitalvermarktung: Was hinter der Partnerschaft von Ad Alliance und Media Impact steckt". "TVNOW – Mediathek & Streaming-Dienst von RTL, VOX, ntv & Co" (in German). ^ "RTL positioniert TV NOW als Streamingdienst".^ "RTL zieht mit zwei Jahren Verspätung in sein neues Sendezentrum ein".^ Frangenberg, Helmut (16 September 2009).^ "Bertelsmann sichert sich die Vorherrschaft im TV-Geschäft"."Gründung eines europäischen Fernsehgiganten – Kooperation von Bertelsmann und Pearson". ^ "Bertelsmann und Pearson besiegeln Allianz".^ Mediengruppe RTL Deutschland: INSPIRATION, ENERGIE UND HALTUNG: RTL PRÄSENTIERT NEUEN MARKENAUFTRITT.^ DWDL: Rebranding am Montag: So sieht das neue RTL Deutschland aus.^ DWDL: Screenforce Days 2021 – Hofer, Hunde, Zuckerbäcker: RTL schüttelt sich.^ DWDL: "Inspiration, Energie und Haltung" – RTL bestätigt neuen Markenauftritt – und zeigt erstes Bewegtbild."RTL führt neue Dachmarke in Deutschland ein". Kommission zur Ermittlung der Konzentration im Medienbereich (KEK). ^ "Mediengruppe RTL Deutschland" (in German).In addition, there is revenue from licenses for content conceived and produced on behalf of third parties subscriptions to offerings such as TV NOW account for another share. The holding generates a large part of its revenues from advertising. Its corporate purpose essentially extends to looking after the overarching interests of the individual companies, as well as all related activities. Mediengruppe RTL Deutschland GmbH operates as a limited liability company ( Gesellschaft mit beschränkter Haftung). More than 700 employees work for the entire media group in journalistic functions at 11 German and 15 international locations. News and documentaries play an important role at Mediengruppe RTL Deutschland, too NTV is one of the leading news channels in Germany. The majority of their programming consists of self-developed formats and in-house productions, supplemented by international series and shows. Both continuously achieve high market shares in all target groups. Noteworthy entertainment channels are RTL and VOX, among others. Its focus has traditionally been on traditional television simultaneously, its online platforms and those operated by third parties have become increasingly important. ![]() Mediengruppe RTL Deutschland positioned itself as a motion picture provider that conceives, produces, and plays out content independently of specific platforms. In 2021, it was announced that Gruner + Jahr and Mediengruppe RTL Deutschland intend to cooperate even more closely in the future. Īt Bertelsmann, Mediengruppe RTL Deutschland established further partnerships with other divisions, such as for marketing (Ad Alliance) and content production (Content Alliance). Initially launched by RTL, other channels were successively added to the service. ![]() One example of successful cooperation between the companies of Mediengruppe RTL Deutschland is the streaming platform TV NOW. In 2009, RTL, VOX, N-tv, and other programs moved into a joint broadcasting center in Cologne-Deutz, to achieve synergy effects not only organizationally but also through physical proximity. The company introduced a new brand identity and bundled digital competencies. In 2007, television and content businesses in Germany were bundled under the umbrella of Mediengruppe RTL Deutschland. RTL's activities in Germany were also affected by this merger Bertelsmann had gradually increased its stake in the German television broadcaster RTL in the 1990s. This created RTL Group, based in Luxembourg, as a leading European media company. ![]() In 2000, Bertelsmann and Pearson announced that they would merge their television and radio stations and production companies. In this context, both the company and the broadcaster RTL will get new logos and a new design. On 14 June 2021 it was announced that the Mediengruppe RTL Deutschland will be renamed in September 2021 as part of a re-branding to RTL Deutschland. It was founded in 2007 as a holding company for the German television, broadcasting and content production businesses of the RTL Group, which is majority-owned by Bertelsmann. RTL Deutschland (formerly known as Mediengruppe RTL Deutschland) is a German media company based in Cologne, North Rhine-Westphalia.
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